Resume

daniel-csirke-portre.jpg (2022-06-10)

Dániel Csirke

More than 15 years in advertising in local and international agencies. Started his career as journalist and copywriter. His favorite of his award-winning works is always the last one. He is a team player beyond the basketball court too. He mentors the future talents at universities and he also takes an active part in Hungarian talent care programs for young creatives. Organizes the ad industry initiative Agencies' Night.

 

//AWARDS

2023
- Gold at IPRA PR Awards
- Gold, 2 silver, 3 bronze at Pixel Perfect Award

2022
- 2 Gold, 1 silver, 1 bronze at Effie Award
- Bronze at Golden Drum
- 2 Gold, 2 silver, 5 bronze at Golden Blade Creative Festival
- Direct Marketing Association Special Award
- Silver at RGB Design Award
- Gold, silver, two bronze at Hipnózis Award
- Gold and Bronze at Content Marketing Award
- Gold&silver at Prizma PR Award

2020-2021
- Gold and silver at Best.Net Digital Award
- Two Bronze at Hipnózis Award
- Bronze Effie

2019
- Gold and bronze at Epica
- Bronze at LIA Award
- Silver at Cresta Award
- Clio finalist
- Gold at Lollipop Creative Award
- Gold at Golden Blade Creative Festival
- Gold and Bronze at Hipnózis Creative Award
- Gold, Silver, Bronze at Digital Media Best Practice
- JCDecaux Special Outdoor Award
- 2 silver and 'Best Craft' award at Content Marketing Award

2018

- Gold at Golden Drum Festival
- 3 Gold at Promax BDA
- 2 silver, 5 bronze and IAB special award at Golden Blade Creative Festival
- Silver and 2 Bronze at Hipnózis Creative Awards
- Gold and Bronze at Effie Awards
- Silver, two bronze at Lollipop Creative Award
- Grand Prix and Gold at Content Marketing Awards
- Grand Prix, Gold and Bronze at Digital Media Best Practice
- Silver at HR Awards
- 2 shortlist at Eurobest Award

2017
- Gold and 2 silver at Lollipop Awards
- Bronze at Effie Awards
- 'The Best Agency Lecturer' at Budapest Business School (BGF)
- Bronze at Content Marketing Awards
- Gold, Bronze at Digital Media Best Practice

2016
- Platinum, Gold and two Bronze at Effie Awards
- Two Bronze at Golden Blade Creative Festival

2015
- Silver and two Bronze at Creative Craft Awards
- Gold, Silver and two Bronze at Golden Blade Creative Festival
- JCDecaux Special Outdoor Award
- 'The Best Agency Lecturer' at Budapest Business School (BGF)

Previous
2014 Two Gold, One Silver at Effie Awards
2014 Gold and Silver at Golden Blade Creative Festival
2014 Gold and Silver at Hipnózis Creative Award
2013 Outdoor finalist at Golden Drum International Advertising Festival
2013 Epamedia Outdoor 1st prize at Golden Blade Creative Festival
2012 Finalist at Promax BDA Europe Awards
2011 Bronze at Effie Awards
2010 Silver at Effie Awards
2009 Silver at Effie Awards

//JUDGING

- Preliminary jury of Ad Stars

- Pre-selection of Cannes Young Lions, Young Eurobest and New Star

- Main jury of Golden Blade, Hipnózis and Lollipop Awards

 

//PROFESSIONAL EXPERIENCE

2022 - Mediator Group Creative Driector
- Leading 30 creatives, including the concept, craft desing, and production teams.
- clients: lead agency of Deichmann, Opel, Reanult, SsangYong, Jaguar, Land Rover, Dacia, Isuzu

2021- Kreatív Magazin Creative Journalist/Podcaster
- Anchorman of an advertising podcast, Insigther

2021-2022 VMLY&R Budapest
Group Executive Creative Director
Elevating the agency to the 4th place of the Hungarian Apex agency creative ranking and to the 6th palce of M-list by winning more than 20 international and national awards
- Leading 25 creatives, including the concept and craft desing and motion teams.
- Also part of the Management and international creative director meetings.
- Managing the agency merge with Geometry/Ogilvy by stabilizing the client portfolio and by building up a digital savvy, award-winning creative team
- Winning Vodafone pitch
- clients: lead agency of Vodafone, K&H Bank, MediaMarkt, Teva, Tesco brands

2019-2020 Geometry Budapest
Executive Creative Director
- Leading 14 creatives, including the concept and craft desing and production teams. Also representing Ogilvy agency, and being a part of the Management and international creative director meetings.
- Winning K&H Bank, Deutche Telekom IT Solutions, Samsung and Immofinanz (StopShop) pitches.
- clients: Ford, Deutche Telekom IT Solutions, Samsung, CIB Bank, Ferrero, Teva

2016-2019 Café Communications
Creative Director, Creative Group Head
- Elevating the agency to the 3rd place of the Hungarian M-list agency creative ranking by winning more than 30 international and national awards
- Leading the full communication of OTP Bank and the digital communication of all Coca-Cola brands.
- Winning Dreher, Pilsner, Rama, ingatlan.com, Dealogic and Paramount pitches.

2013-2016 Team Red Budapest

senior copywriter
clients: Vodafone, Erste Bank

2012-2013 Neo Interactive Digital Advertising Agency
senior copywriter

clients: Tchibo, Mizo, Maggi, Spar

2010-2012 Laboratory Ideas Group / Partner of Jung von Matt
copywriter
clients: HBO, Bonafarm Group, Hungexpo, Ballantine’s, Rama, Skizo Winery

2008-2010 BBDO Budapest
copywriter 
clients: Pepsi, Lay’s, Cheetos, Uncle Ben’s, Dolmio, Bayer, Wrigley, Pickwick, Snickers, Raiffeisen Private Banking

2004-2007 Offline Extreme Sport and Lifestyle Magazine/ Star Magazinne (Napi Ász Daily Newspaper)
freelancer journalist

//EDUCATION

2014 Eötvös Lóránd University / Budapest Film Academy 
Screenwriter course 

2005-2009 Budapest Business School (BGF) College of International Management and Business 
degree: Economist specialised in International Communication 
faculty: Advertising 
title of thesis: The relation of underground subcultural groups and advertising 

2003-2005 University of Szeged Media Institute of Budapest 
majors: Communication, Hungarian Language and Literature
specialisation: Printed Press 

1996-2002 Lauder Javne Foundation School 
specialisations: History and Literature 

//LANGUAGE EXAMS

English
BGF business intermediate level

German
BGF business intermediate level

//HOBBIES AND INTERESTS

Basketball
playing basketball since elementary school, even in Budapest Business League

Lecturing / Mentoring
giving advertising lectures at Budapest Business University and at Corvinus University of
Budapest 

Urban art & Hiphop culture