Vodafone Uncle Imre
Vodafone Hungary has turned its Christmas campaign's attention towards the more than one million Hungarian living in solitude through the heart-breaking story of Uncle Imre to make Christmas the happiest day of the year for everyone.
Credits:
https://kreativ.hu/cikk/elofizetes/karacsonyi-vodafone-kampany-torjuk-meg-a-csendet
https://adage.com/creativity/work/chatty-senior-features-vodafones-holiday-ad/2380326
https://www.lbbonline.com/news/vodafone-invites-hungary-to-break-the-silence-this-christmas-in-touching-spot
https://www.shots.net/news/view/vodafone-breaks-the-silence-on-loneliness
https://www.adsoftheworld.com/media/film/vodafone_break_the_silence
https://www.migroyal.com/vodafone-invites-hungary-to-break-the-silence-this-christmas/
https://www.adstasher.com/2021/11/vodafone-invites-hungary-to-break.html
https://dailycommercials.com/vodafone-hungary-christmas-ad-2021/
https://www.adforum.com/creative-work/ad/player/34648619/we-can-break-the-silence/vodafone
Agency: VMLY&R/Bold
Creative Directors: Dániel Csirke,
Péter Tordai
Chief Strategy Officer: Tihamér Tóth
Head of art: Péter Babucs
Group Heads: Anabela Vaskova,
Boglárka Arányi
Art Director: Emil Maukner,
Adél Kovács
Copywriter: Vagyim Keserü
Director: Marci Nyitrai
Awards:
2023 Gold, silver, bronze
at Pixel Perfect Award
2022 2 Gold at Effie Award
2022 Bronze at Hipnózis Award
2022 Gold, silver, bronze at Golden Blade
Creative Festival